A color as bold as it is delicious sets the tone
As much as our industry has leaned into subdued, soft color trends over the past several years, in 2023, Benjamin Moore opted for a Color of The Year that’s a little bit louder, according to Andrea Magno, the illustrious paint company's director of color marketing and development. “We’re just raring to go and turn up the dial on the saturation of color."
Where exactly did that dial land? Raspberry Blush, an unapologetically bold yet warm color, has been chosen as the 2023 Benjamin Moore Color of the Year — lovingly referred to in the biz as the COTY. The color evokes the delicious flavors of its namesake, coupled with traces of both dazzling red and orange coral, according to Magno, who calls it a "charismatic" color that "enlivens the senses". The deeply-saturated hue is the perfect combination of bold yet calming, encouraging us to break free from our color comfort zone. It's a great reminder that we can still find serenity in our homes, even when the colors are brighter and more vibrant.
Stepping away from 2022’s October Mist and 2021’s Aegean Teal, Raspberry Blush nods a change towards warmer hues. “We've had colors that are on the cooler side of the color wheel for a number of years, and now we're really starting to see a shift to the warmer colors,” Magno says.
As an incredibly versatile color to use in any space, Raspberry Blush can quickly create a bold statement. If you're looking to jump into the trend, start small with a pop of color in your powder room or bedroom. Try a bright accent chair or side table for a modern and fun look. For a bolder update, paint an arch or accent wall in Raspberry Blush, or pair it with its lighter counterpart, Etiquette. If you're feeling daring, transform your dining room into a vibrant, unforgettable space by drenching it in this vibrant hue. No matter the incorporation, the color brings a bright, vibrant energy to any room, and instantly sets the mood for a modern and stylish look.
Benjamin Moore Color Trends 2023 Palette
This year's Benjamin Moore Color Trends palette features Raspberry Blush, along with a mix of other unique colors that span different eras, from the '80s and '90s to colors inspired by nature. Each of the eight colors offer a strong presence and personality that will inspire, make a bold statement and unlock a new world of creativity. From the vibrant blues to the more earthy tones, the 2023 palette evokes uplifted and positive emotions.
With its vibrant hues, Raspberry Blush brings instant life to any room. By channeling the colors of a sunset, tropical flowers, and the Mediterranean sea, it's a color trend we’re sure to see emerging more and more across our own homes and throughout interior design trends alike this year. The cheerful and uplifting energy it emits can help transform a room from dull to delightful.
“It has a kind of very happy quality to it,” Magno says. “I think we need some happy.”
Photos throughout courtesy of Benjamin Moore